ICONaPIX and Earth Hour

Photography is all about lighting, hence its name. "Photo" meaning "light". The unfortunate side effect is light = energy, energy = power, power = usage of fuel, usage of fuel = polution.

Although our studios use energy saving bulbs, our studio lighting equipment doesn't. Studio lighting requires hot lamps, strobes etc using up valuable resources. So when Earth Hour was first brought to Canada, ICONaPIX jumped at the idea of supporting this amazing history making event.

Help reduce your carbon footprint, help reduce the smog in Toronto, help make the world a cleaner place. Join us on March 28th by simply switching off all non-essential electrical appliances, such as lights, TV, computers and monitors etc for 1 hour, just 60 minutes and be part of Earth Hour. Put off doing that load of washing till Sunday, put off running the dishwasher until Sunday.. You know you want to!!

• Turn off non-essential lights on March 28 from 8:30 to 9:30 pm.
• Challenge your family, friends, neighbours and social networks to take part in Earth Hour.
• Look for ways to change your habits in the long term.
• Most of all, be safe - especially around naked candles!